Grocery stores use all kinds of tricks to get you to come in and buy more, but you can still use their ads to your advantage.
The trick is to read the grocery flyer for the biggest discounts.
Stay away from buying multiples unless it's something you know your family will use up quickly. Instead focus on the biggest pictures in the flyer. Usually this will be their loss leaders--the items they mark down to get you in the door.
It's a big help if you already know what items cost so you can figure out how much of a savings you're getting.
Holiday flyers are also important sales. In the US, you can count on Easter, July 4th, and Thanksgiving to be the biggest sales of the year. Look for traditional meats like ham for Easter, burgers and hotdogs for Independence Day, and turkey for Thanksgiving.
• Use the weekly flyer to decide your menu for the week
• Eat seasonally. If strawberries are in season, that's when you make with the strawberry shortcake.
• Stock up on loss leaders and skip the other lures.
• Make the trip if a new store opens nearby. They have the best deals of all.
Do you shop from a flyer or do you usually wing it?